We are
Branding Science
Behavioural Sensemakers, Strategic Changemakers
We enable pharma to make smarter decisions for better patient futures.
We are
Branding Science
Behavioural Sensemakers, Strategic Changemakers
We enable pharma to make smarter decisions for better patient futures.
Branding Science is a global pharmaceutical insight-led consultancy. We navigate the brand building landscape from early asset and across the full brand lifecycle.
We are a global insight-led pharmaceutical consultancy, built upon a foundation of behavioural, marketing and data sciences.
Our work harnesses commercially meaningful insight to create world class strategies for brands, portfolios and early-stage assets.
We act with courage and conviction, challenging the status quo to elevate thinking and enable positive change.
Let’s invigorate your brand
We are the go-to thinking partner for the world’s biggest pharma companies for effective brand building. Branding Science is where insight-led consultancy gets to the depths of human decision-making and our approach is rooted in our philosophy:
‘Behavioural Sensemakers, Strategic Changemakers’.
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making harnessing the latest advances in behavioural and data sciences.
Strategy
We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.
Action
Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place and acted upon to ensure your strategy comes to life and makes an impact.
Insight
Our researchers’ expertise and innovation in qualitative and quantitative research is underpinned by our firm commitment to understanding decision-making harnessing the latest advances in behavioural and data sciences.
Strategy
We are your partners in thinking. Our consultants work with you and your team to take the right strategic decisions that drive growth for your brand.
Action
Strategy is useless without action. We work with cross functional teams to ensure that the right plans are in place and acted upon to ensure your strategy comes to life and makes an impact.
Get in touch
Got a question, or want to find out more? We’d love to hear from you. Click here to get in touch.
Tap into our
depth of expertise
Clinical Trial Experience
Globally, the pharmaceutical industry is facing a crisis within clinical development. We believe that gaining a deeper understanding of the clinical trial experience can help solve it – here’s how.
Opportunity Assessment
Opportunity assessment is critical when it comes to early commercial strategy, brand creation and business development decisions.
Learn how we draw upon our wide range of capabilities to develop an approach that works for you
Positioning
For pharma teams that ultimately want to create winning brands that play a meaningful role for their customers, a solid positioning is critical, with the approach varying depending on the development stage of the asset.
Here’s our approach to helping you create a positioning that supports critical business decisions.
Segmentation
At Branding Science, we feel strongly that the commercial value of HCP segmentation ultimately comes down to the ability to activate insights in your marketing activities to achieve the desired behaviour change.
In any highly competitive, dynamic marketplace, brands must be laser focused on who their customer is and the most effective way of targeting and tailoring a compelling product and message.
This requires a segmentation program that closely links marketing, analytics, insights and sales from the start. Here’s how we achieve that here at Branding Science.
Patient Journey
At Branding Science, we believe that a patient journey isn’t one size fits all: its relevance, usages and implications depend on the disease in question and the stage of the asset development process.
With a strong focus on operationalising patient centricity, Branding Science is best placed to help you understand and activate patient journeys that support critical business decisions.
Partners in thinking to the world’s global pharmaceutical companies
Here’s what our clients say:
Latest News
Why do we ask doctors to predict the future when humans can’t?
The pharmaceutical insights industry has used fundamentally the same questions for a long time in our research to support pipeline decisions and planning. Questions like: How likely are you to use this product? What percentage of patients would you use it for? Is it...
Debiasing: How to use behavioural science to enhance research design
Much of market research still relies on self-reported answers. We ask people questions and assume they can accurately describe how they go about making decisions - and typically also that they rationally consider all the factors before doing so. These are not...
The complex challenge faced by global and regional market access teams
At Branding Science, we regularly work with market access teams and are well attuned to the complex challenges they face. So, what are the core problems that global and regional market access teams encounter when working to deliver their global access targets? ...